Clienteling is a web application that supports sales associates in Burberry's luxury retail stores. Sales associates carry iPads and use the application when interacting with customers to gather and retrieve their information, browse available products and send messages.

The application is built using Backbone.js and is a standalone HTML 5 frontend to a rich backend API. The app is optimised for use on touch devices, specifically iPads, but is fully compatible with current and legacy desktop browsers. Development resulted in a rigorously tested application framework ready to be used for other projects.